Which statement describes Conversion Rate?

Which statement describes Conversion Rate?

• A. Shows how many conversions on your site resulted from an ad click.
• B. Shows the total revenue generated by conversions.
• C. Shows how many impressions you received per click.
• D. Shows your conversion rate based on engagement time.

Answer: (D)

Conversion rate is the percentage of ad clicks that lead to a conversion. It’s calculated by dividing the number of conversions by the number of clicks, then multiplying by 100. This metric shows how effectively clicks are turning into the desired actions, such as a purchase or sign-up. It’s not about how much revenue those conversions generate (that would be conversion value), nor about how many impressions you get per click, nor about how long someone engages (engagement time). For example, 8 conversions from 100 clicks result in an 8% conversion rate.

Conversion rate is the percentage of ad clicks that lead to a conversion. It’s calculated by dividing the number of conversions by the number of clicks, then multiplying by 100. This metric shows how effectively clicks are turning into the desired actions, such as a purchase or sign-up. It’s not about how much revenue those conversions generate (that would be conversion value), nor about how many impressions you get per click, nor about how long someone engages (engagement time). For example, 8 conversions from 100 clicks result in an 8% conversion rate.