Which practice is explicitly listed as a best practice for effective text ads?

Which practice is explicitly listed as a best practice for effective text ads?

• A. Use Ad extensions
• B. Increase budget
• C. Run ads with no landing page
• D. Use only broad match keywords

Answer: (A)

Using ad extensions is a best practice for effective text ads because extensions add extra, clickable information to your ad, which makes it more visible and relevant to the user. They expand your message beyond the core headline and description, letting people quickly find what they’re looking for—links to specific pages, a phone number, location, or additional benefits. This often leads to higher click-through rates and can improve quality score, which can lower costs over time and boost overall ad performance. The other options don’t serve the same purpose. Simply increasing the budget doesn’t improve the ad’s messaging or user experience. Running ads without a landing page abandons users after they click, harming conversions. Relying only on broad match keywords can reduce relevance and control, whereas a balanced keyword strategy with appropriate match types and negative keywords tends to perform better.

Using ad extensions is a best practice for effective text ads because extensions add extra, clickable information to your ad, which makes it more visible and relevant to the user. They expand your message beyond the core headline and description, letting people quickly find what they’re looking for—links to specific pages, a phone number, location, or additional benefits. This often leads to higher click-through rates and can improve quality score, which can lower costs over time and boost overall ad performance.

The other options don’t serve the same purpose. Simply increasing the budget doesn’t improve the ad’s messaging or user experience. Running ads without a landing page abandons users after they click, harming conversions. Relying only on broad match keywords can reduce relevance and control, whereas a balanced keyword strategy with appropriate match types and negative keywords tends to perform better.