Which match type excludes synonyms?

Which match type excludes synonyms?

• A. Broad Match
• B. Broad Match Modifier
• C. Exact Match
• D. Negative Match

Answer: (B)

Match types control how strictly a search query must align with your keyword, and the one that excludes synonyms is the exact match. Exact match is the most restrictive type: your ads show only when the search query matches the exact keyword or is a very close variant of it (such as minor misspellings or plural forms). It generally does not trigger for synonyms that would change the meaning or are not close variants of the exact term. For context, broad match can trigger on searches related to the keyword, including synonyms. Broad match modifier gives more control by requiring certain terms to appear but still allows close variants of those terms. Negative match is used to exclude specific words from triggering your ads. So, exact match is the type that most clearly excludes synonyms.

Match types control how strictly a search query must align with your keyword, and the one that excludes synonyms is the exact match. Exact match is the most restrictive type: your ads show only when the search query matches the exact keyword or is a very close variant of it (such as minor misspellings or plural forms). It generally does not trigger for synonyms that would change the meaning or are not close variants of the exact term.

For context, broad match can trigger on searches related to the keyword, including synonyms. Broad match modifier gives more control by requiring certain terms to appear but still allows close variants of those terms. Negative match is used to exclude specific words from triggering your ads. So, exact match is the type that most clearly excludes synonyms.