When do extensions show up on Google Ads?

When do extensions show up on Google Ads?

• A. The extension is predicted to improve your performance.
• B. They always show with any ad.
• C. Only when you are at the top of the page.
• D. Only on mobile devices.

Answer: (A)

Extensions appear when Google’s system predicts they will improve your ad performance. The platform uses machine learning to decide, for each impression, whether showing extensions is likely to boost metrics like clicks or conversions. Because of that, extensions aren’t guaranteed to appear on every ad or every auction. They’re more likely to show when they’re relevant and expected to help, and their visibility can vary by device and context. Extensions can show on desktop or mobile and don’t require the ad to be at the very top of the page. Ensuring your extensions are properly set up and eligible helps the system decide to show them whenever they’re forecast to add value.

Extensions appear when Google’s system predicts they will improve your ad performance. The platform uses machine learning to decide, for each impression, whether showing extensions is likely to boost metrics like clicks or conversions. Because of that, extensions aren’t guaranteed to appear on every ad or every auction. They’re more likely to show when they’re relevant and expected to help, and their visibility can vary by device and context. Extensions can show on desktop or mobile and don’t require the ad to be at the very top of the page. Ensuring your extensions are properly set up and eligible helps the system decide to show them whenever they’re forecast to add value.