When and why would you use campaign-level negative keywords versus ad-group-level negatives?

When and why would you use campaign-level negative keywords versus ad-group-level negatives?

• A. Campaign-level negatives apply across all ad groups; ad-group-level negatives provide granularity for specific groups.
• B. Campaign-level negatives apply only to a single ad group.
• C. Ad-group-level negatives apply across all campaigns.
• D. Negative keywords can only be used at the account level.

Answer: (C)

Negatives control when your ads won’t show based on the search terms people use, and where you apply them changes who gets blocked. When you place a negative keyword at the campaign level, it blocks that term for every ad group inside that campaign. Use this when the term is not relevant to anything within that campaign and you want to stop all ads from showing for it in that entire campaign. Placing a negative keyword at the ad-group level blocks that term only for that specific ad group’s ads. This gives precise control: you can allow the term to trigger other ad groups in the same campaign while exclude it for just the group where it’s a poor match. Note that ad-group-level negatives do not affect other campaigns. If you need the term blocked across all campaigns, you’d apply the negative at the account level or in each campaign you want affected. So, the best understanding is: campaign-level negatives apply to all ad groups within that campaign, while ad-group-level negatives apply only to that single ad group.

Negatives control when your ads won’t show based on the search terms people use, and where you apply them changes who gets blocked.

When you place a negative keyword at the campaign level, it blocks that term for every ad group inside that campaign. Use this when the term is not relevant to anything within that campaign and you want to stop all ads from showing for it in that entire campaign.

Placing a negative keyword at the ad-group level blocks that term only for that specific ad group’s ads. This gives precise control: you can allow the term to trigger other ad groups in the same campaign while exclude it for just the group where it’s a poor match.

Note that ad-group-level negatives do not affect other campaigns. If you need the term blocked across all campaigns, you’d apply the negative at the account level or in each campaign you want affected.

So, the best understanding is: campaign-level negatives apply to all ad groups within that campaign, while ad-group-level negatives apply only to that single ad group.