What practice is recommended instead of including a phone number in ad text?

What practice is recommended instead of including a phone number in ad text?

• A. Use a Call extension
• B. Include the number in the display URL
• C. Put the number in the headline
• D. Include the number in the landing page text

Answer: (A)

Using a Call extension is the right approach. A Call extension adds a clickable phone number to your ad, giving users an easy way to call directly from the search results and allowing you to measure calls with call reporting and conversions. It also keeps your ad text clean and within character limits, while enabling Google to optimize when calls happen. Placing the number in the display URL, the headline, or the landing page text doesn’t provide the same immediate call-to-action in the ad itself and can clutter or mis-use space, so they’re not as effective for driving direct calls.

Using a Call extension is the right approach. A Call extension adds a clickable phone number to your ad, giving users an easy way to call directly from the search results and allowing you to measure calls with call reporting and conversions. It also keeps your ad text clean and within character limits, while enabling Google to optimize when calls happen. Placing the number in the display URL, the headline, or the landing page text doesn’t provide the same immediate call-to-action in the ad itself and can clutter or mis-use space, so they’re not as effective for driving direct calls.