What is the first step in setting up a Search campaign?

What is the first step in setting up a Search campaign?

• A. Select Campaign Settings
• B. Create Ad Groups
• C. Review Ad Groups
• D. Create Ads

Answer: (A)

Choosing the campaign settings first establishes the framework for everything that follows. In Google Ads, a campaign sits at the top of the structure, and its settings define the budget, target location and language, bidding strategy, start and end dates, and the type of campaign. Once these basics are in place, you can build ad groups inside that campaign, then create ads within those groups. Without defining campaign settings upfront, ad groups and ads won’t have a defined scope or budget to operate within, making later steps unreliable. Creating ad groups or ads too early would leave them with no proper targets or spend, and reviewing ad groups is something you do after you’ve built them. So the first step is to configure the campaign settings.

Choosing the campaign settings first establishes the framework for everything that follows. In Google Ads, a campaign sits at the top of the structure, and its settings define the budget, target location and language, bidding strategy, start and end dates, and the type of campaign. Once these basics are in place, you can build ad groups inside that campaign, then create ads within those groups. Without defining campaign settings upfront, ad groups and ads won’t have a defined scope or budget to operate within, making later steps unreliable. Creating ad groups or ads too early would leave them with no proper targets or spend, and reviewing ad groups is something you do after you’ve built them. So the first step is to configure the campaign settings.