What delivery method should you use to stretch a limited budget in Google Ads?

What delivery method should you use to stretch a limited budget in Google Ads?

• A. Accelerated delivery
• B. Standard delivery
• C. Scheduled delivery
• D. Manual delivery

Answer: (B)

Delivery methods control how quickly your daily budget is spent. When the budget is limited, letting Google pace spend across the day helps preserve exposure for longer and maximize opportunities. Accelerated delivery spends the budget early, which can exhaust it quickly and reduce reach later. Standard delivery spreads spend more evenly, increasing the chance of showing ads throughout the day and getting more total impressions and conversions within the same budget. Scheduled delivery confines ads to specific hours, which can miss opportunities if your audience isn’t strictly limited to those times. Manual delivery requires you to micromanage pacing, which is harder to optimize and risks uneven spend. So, standard delivery is the best choice to stretch a limited budget.

Delivery methods control how quickly your daily budget is spent. When the budget is limited, letting Google pace spend across the day helps preserve exposure for longer and maximize opportunities. Accelerated delivery spends the budget early, which can exhaust it quickly and reduce reach later. Standard delivery spreads spend more evenly, increasing the chance of showing ads throughout the day and getting more total impressions and conversions within the same budget. Scheduled delivery confines ads to specific hours, which can miss opportunities if your audience isn’t strictly limited to those times. Manual delivery requires you to micromanage pacing, which is harder to optimize and risks uneven spend. So, standard delivery is the best choice to stretch a limited budget.