Set up website conversion tracking: What is the first step?

Set up website conversion tracking: What is the first step?

• A. Create a conversion action — what it is that you want to track
• B. Get your conversion tracking tag
• C. Add the conversion tag to your website
• D. Finally, check that the conversion tracking is working

Answer: (A)

Defining the conversion action is the starting point. You need to decide exactly what you want to count as a conversion (for example, a purchase, a newsletter signup, or a form submission) so the tracking setup knows what to measure and how to count it. This decision guides everything that comes next: you’ll generate a conversion tag tied to that specific action, install that tag on the site where the action happens, and then verify that it fires correctly. Without identifying the action first, there’s nothing for the tag to track or for you to test.

Defining the conversion action is the starting point. You need to decide exactly what you want to count as a conversion (for example, a purchase, a newsletter signup, or a form submission) so the tracking setup knows what to measure and how to count it. This decision guides everything that comes next: you’ll generate a conversion tag tied to that specific action, install that tag on the site where the action happens, and then verify that it fires correctly. Without identifying the action first, there’s nothing for the tag to track or for you to test.