Identifying the appropriate conversion source: Which example describes a conversion source for phone calls?

Identifying the appropriate conversion source: Which example describes a conversion source for phone calls?

• A. Websites: clicks leading to a purchase
• B. Apps: app downloads
• C. Imports: offline sales
• D. Phones: mobile calls generated from ads or apps

Answer: (D)

In Google Ads, conversion sources describe where the conversion event originates. For phone calls, the conversion source is a call that happens as a result of interacting with an ad or an app. The example describing mobile calls generated from ads or apps fits this perfectly because it identifies the user’s phone call as the conversion and ties it directly to ads or app interactions. This is different from website conversions (like a purchase on a site), app install conversions (downloads), or offline conversions (sales uploaded from offline data).

In Google Ads, conversion sources describe where the conversion event originates. For phone calls, the conversion source is a call that happens as a result of interacting with an ad or an app. The example describing mobile calls generated from ads or apps fits this perfectly because it identifies the user’s phone call as the conversion and ties it directly to ads or app interactions. This is different from website conversions (like a purchase on a site), app install conversions (downloads), or offline conversions (sales uploaded from offline data).